When directed by the Marketing Manager to develop an email campaign to encourage customers without savings accounts to open one, I created a three-touchpoint campaign to achieve this goal. I built these emails in Pardot and set them up to target customers with checking or HSA accounts at Fidelity who did not have savings account, as the company’s Pardot instance was synced with the Salesforce platform. I also coded the footer app banner in HTML to drive to each app store.