Kaylin reached out to brand her personal organization business, deKLutter. After chatting with Kaylin about her needs, likes & dislikes, the sketches were presented and we moved forward with refining the mark.

The logo incorporates elements from a few of the concepts and combines them into a mark that captures Kaylin’s personal style and personality. Once we had decided on a color palette, a flyer and business card were created to help in her marketing efforts.