After working with us on her previous brand, Fit & Well Atlanta Belle, Amelia came back to Brylliant Design when it was time for a rebrand.

Taking her wellness experience outside of Atlanta to a global scale, Amelia wanted the new brand to still be fresh and vibrant, and retain the primary brand color from Fit & Well for continuity. She felt the new brand should evoke luxury wellness and healthy lifestyles, but also the human side of an indulgent meal and a glass of champagne - a little organic, a little art nouveau.

After a few variations, we settled on this bright green and kelly green combo, with the fonts Caviar Dreams and Braisetto. The logo uses a gestalt champagne glass within a bottle of green juice to encompass the name.

After the rebrand, we worked together to complete a series of City Wellness Guides for Atlanta, Miami and more in ebook format.