I was approached to create a logo for a business idea called Pharr Superior Syrups, a line of artisanal cocktail syrups that would come in many different flavors. Because of the potential for various flavors, this mark was designed to be modular, pairing the type with an illustrated element unique to the product. The Pharr Superior Syrups concept logo is typeset in Moabhoers font by Agga Swistblnk to compliment the hand-drawn elements. A desaturated, complimentary color scheme pairs well with the style of the designs