PRGXchange, PRGX’s annual event, needed to pivot to virtual in a matter of weeks amidst Covid-19. I amended the logo to denote this would be a virtual event, and created a campaign that included social media graphics, a PDF agenda, email banners, a LinkedIn banner for employees, a direct mail postcard, speaker highlight social graphics and a PowerPoint Deck Template for speakers.

The event was a great success, and we saw x% more attendees than prior years.