Personal Brand

When Amelia reached out to me to rebrand the Fit and Well Atlanta Belle, I was a bit intimidated at first. Health and wellness isn’t exactly my forte. However, as she explained her goals for the blog, her desire to branch out into more luxury spa and hotel experiences, and the health and wellness elements, I felt a little more comfortable with the project and started sketching. The cucumber concept felt like a great connection between the spa and health & wellness aspects of the brand Amelia was aiming for. After a few variations, we settled on this version of the cucumber. I paired it with Didot to make sure the design felt elevated. The colors are fresh and contemporary and the circle motif fits well in current social media templates, which are a large part of Amelia’s marketing.

Check out fitbelle.com for more.

West Metro’s Identity was a project I took on with designer Samantha Singell for her church in Douglasville, GA. For initial sketches, I took inspiration from the facade of their building and translated that into geometric shapes. From our sketches, Sam and I rendered out three logo options to present to the congregation. While they liked the color scheme and concept we pitched them, they requested a few changes which resulted in the final curved arch West Metro Church logo seen in the first image. However, I’ve also included my favorite option at the bottom, to see how it translated from sketches to final product. The identity we provided them was beautifully translated to their website, westmetrocog.org by their web developer.

I was approached to create a logo for a business idea called Pharr Superior Syrups, a line of artisanal cocktail syrups that would come in many different flavors. Because of the potential for various flavors, this mark was designed to be modular, pairing the type with an illustrated element unique to the product. The Pharr Superior Syrups concept logo is typeset in Moabhoers font by Agga Swistblnk to compliment the hand-drawn elements. A desaturated, complimentary color scheme pairs well with the style of the designs

Tropical Paradise, a Florida based exterior cleaning company, approached me to do their branding. The mark was influenced by Florida's oranges and scenery, and the two came together in the orange/palm tree hybrid mark that can be used on it's own for stylized use as well as with the logotype.

I created this brand of bourbon, influenced by the Four Horsemen of The Apocalypse for my Studio Two class. The bow and arrow motif was inspired by one of the Horsemen, Conquest, who is seen wielding a bow and arrow as his weapon of choice,

We have been participating in the SCAD Atlanta AIGA Chili Cookoff for three years. The logo and table setup is a collaborative project between myself, Sarah Nelson and Sarah Wilson. We have also worked together on the Chilly Peppers Logo, as well as the Seasoned Professionals Logo. This year, with our Impeckable Chicken Chili logo, we decided to go for a contemporary logo. We chose a hand lettering style font, as the logo is for a one day event. Our chili was a southwest chicken chili, so we decided to incorporate that into our chili brand.

Brizo Bay Resort is a brand that I created as a part of my Studio 2 class, in order to create a brand with many applications to showcase my identity design skills. Brizo Bay's logo is inspired by the resort's namesake, Brizo. Derived from Ancient Greek word meaning “to slumber”, Brizo is an ancient Greek goddess who was known as the protector of seafaring. Relax and enjoy the sea and a restful vacation at Brizo Bay Resort.

This was a collaborative branding project for the 2015 SCAD Atlanta AIGA Chili Cookoff. I came up with our team name, Chilly Peppers, and we created a combination mark that represented our team, our white chicken chili and incorporated a snowflake. Our matching scarves and aprons were a big hit, and we were awarded the Best Presentation prize.