Personal Brand

When Amelia reached out to me to rebrand the Fit and Well Atlanta Belle, I was a bit intimidated at first. Health and wellness isn’t exactly my forte. However, as she explained her goals for the blog, her desire to branch out into more luxury spa and hotel experiences, and the health and wellness elements, I felt a little more comfortable with the project and started sketching. The cucumber concept felt like a great connection between the spa and health & wellness aspects of the brand Amelia was aiming for. After a few variations, we settled on this version of the cucumber. I paired it with Didot to make sure the design felt elevated. The colors are fresh and contemporary and the circle motif fits well in current social media templates, which are a large part of Amelia’s marketing.

Check out fitbelle.com for more.

I was contacted by a couple from New Zealand who wanted me to adapt a mark created as a project at SCAD to be used on their yacht. They were originally thinking of calling the yacht Brizo which is how they found me and the Brizo Bay Resort branding.

Selini, the Hanse 418 yacht, has been sailing around France for a few months now and she looks beautiful. Hopefully one day I'll get to see Selini in real life!

Cheers Peter and Jennene! Happy yachting!

West Metro’s Identity was a project I took on with designer Samantha Singell for her church in Douglasville, GA. For initial sketches, I took inspiration from the facade of their building and translated that into geometric shapes. From our sketches, Sam and I rendered out three logo options to present to the congregation. While they liked the color scheme and concept we pitched them, they requested a few changes which resulted in the final curved arch West Metro Church logo seen in the first image. However, I’ve also included my favorite option at the bottom, to see how it translated from sketches to final product. The identity we provided them was beautifully translated to their website, westmetrocog.org by their web developer.

When my close friends Nathan and Savannah got engaged, they asked me to create a mark to use on their website and other wedding materials. I hand drew this wreath and rendered it, and they loved it so much they asked me to create their wedding invitations as well! I also surprised them and painted a custom sign for their ceremony!

I created this brand of bourbon, influenced by the Four Horsemen of The Apocalypse for my Studio Two class. The bow and arrow motif was inspired by one of the Horsemen, Conquest, who is seen wielding a bow and arrow as his weapon of choice,

I was approached to create a logo for a business idea called Pharr Superior Syrups, a line of artisanal cocktail syrups that would come in many different flavors. Because of the potential for various flavors, this mark was designed to be modular, pairing the type with an illustrated element unique to the product. The Pharr Superior Syrups concept logo is typeset in Moabhoers font by Agga Swistblnk to compliment the hand-drawn elements. A desaturated, complimentary color scheme pairs well with the style of the designs

Tropical Paradise, a Florida based exterior cleaning company, approached me to do their branding. The mark was influenced by Florida's oranges and scenery, and the two came together in the orange/palm tree hybrid mark that can be used on it's own for stylized use as well as with the logotype.

We have been participating in the SCAD Atlanta AIGA Chili Cookoff for three years. The logo and table setup is a collaborative project between myself, Sarah Nelson and Sarah Wilson. We have also worked together on the Chilly Peppers Logo, as well as the Seasoned Professionals Logo. This year, with our Impeckable Chicken Chili logo, we decided to go for a contemporary logo. We chose a hand lettering style font, as the logo is for a one day event. Our chili was a southwest chicken chili, so we decided to incorporate that into our chili brand.

This was a collaborative branding project for the 2015 SCAD Atlanta AIGA Chili Cookoff. I came up with our team name, Chilly Peppers, and we created a combination mark that represented our team, our white chicken chili and incorporated a snowflake. Our matching scarves and aprons were a big hit, and we were awarded the Best Presentation prize.